What are some good email marketing tools for small businesses?

Customer support: some users have reported issues with customer support.

Key Considerations for Small Businesses When Choosing an Email Marketing Tool:

Simple Automation: Very easy to use automation features.

Accidental discovery at New York planetarium unlocks secret into universe’s inner workings - PBS

Cons:

GetResponse:

.Automation: Offers basic automation features for welcome emails, follow-ups, and more.

Salmonella outbreak linked to California egg distributor sickens 79 people - NPR

Deliverability: generally have good email deliverability rates.

Complexity: Due to the wide range of features, this platform has a significant learning curve.

Cons:

Apple brings Apple Intelligence to the iPhone screen at WWDC 2025 - TechCrunch

User-Friendly: Offers a user-friendly interface.

A/B testing: Allows you to test different email versions to optimize your results.

Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve

Watch 'superorganism' created by tiny worms — the first time it's ever been spotted in the wild - Live Science

Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.

Automation: More advanced automation features than Mailchimp, including a visual workflow builder.

Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.

If Russia needs the resources to fund the war in Ukraine, why doesn’t it throw open its doors to visa free western tourism? Enough people would be interested, & it would start to get some hard currency as €, CHF, £, SEK, $, JPY in the tills at shops.

Pros:

Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.

Mailchimp:

Climate Disasters Hit the Brain Before Babies Are Even Born, Study Suggests - Gizmodo

Cons:

Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.

All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.

Eating More of These Foods May Lower Your Cancer Risk by 8%, New Study Suggests - EatingWell

Start Small: Begin with a simple campaign and gradually experiment with more advanced features.

For beginners and those on a budget: Mailchimp's free plan is a great starting point.

Top-Rated Email Marketing Tools for Small Businesses

'I feel for Jackson': Tigers' Jobe out for season with elbow surgery - The Detroit News

Automation: Includes automation features to save time and create workflows.

Pros:

Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?

Sharpest View of the Sun Reveals Magnetic Stripes the Size of Manhattan - Gizmodo

Good deliverability: Known for good deliverability rates.

Price: Can be more expensive than Mailchimp for the same number of subscribers.

Research and Compare: Evaluate the platforms based on your needs and budget.

Scientists decipher the genetic history of 400 medieval skeletons - Earth.com

Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.

All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.

Sendinblue (Brevo):

What do flat earthers think about Antarctica?

Affordable: competitive pricing.

Pros:

Define Your Needs: What are your email marketing goals? What features do you need?

Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.

Limited Functionality: Compared to other platforms, it might have a bit less functionality.

GoHighLevel:

Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.

Recommendations:

Focus on Newsletters: excellent for creating and managing newsletters

Pros:

How to Get Started:

For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.

Scalability: Consider a platform that can grow with your business as your needs evolve.

Cons:

there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:

.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.

Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.

User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.

beehiiv:

Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.

Support: Look for a platform that provides good customer support through email, chat, or phone.

Interface: Can feel less intuitive than Mailchimp.

Free plan: does not offer a free plan

Affordable pricing: Generally offers competitive pricing, especially for transactional emails.

Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails

ConvertKit:

Cons:

For all in one platform: GoHighlevel is a great option but has a steep learning curve.

For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.

SMS Marketing: Great for SMS marketing.

Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.

For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.

Cons:

All-in-one platform: offers CRM, Sales, and Marketing tools for a business

ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.

Pros:

Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.

Segmentation: Powerful segmentation options for targeting your audience.

Templates: The design options for emails are more limited compared to some other platforms.

Integrations: Integrates with many popular apps and services.

Price: It is more costly than other platforms

Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.

Pros:

Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.

Good deliverability: Known for good deliverability rates.